Role: Sales Lead, Creative Ideation, Producer, Client Services

Client: Slow & Low

Director: Chad Huff

Photographer: Andrew Peters

Brief: Incorporate Slow & Low product into endemic worlds through credible talent.

Approach: After identifying Slow & Low as a prospective client, I secured a new client for Monster Children and took lead responsbility for executing a 3 part video & photography series across Los Angeles, Joshua Tree and Noosa, Australia. I selected three talent that live and breathe the brand ethos - negotiating talent contracts with the award winning photographer Magdalena Wosinska, motorcycle rider Forrest Minchinton and surfer / shaper Thomas Bexon. The project was a huge success - generating +26% brand reach on KPIs as well as over 1.2M content interactions across the campaign.